I visited your Bramingham Store in Luton yesterday, in order to purchase my lunch.
Whilst there, I found myself perusing your wares in – what you call – your Technology Section: tellies, iPods, iPads, PVRs, etc.
And I couldn’t help noticing the display that you had put up to showcase your range of televisions. Attached is a picture to show what I mean. Can you see the deliberate mistake?
Apparently, your televisions, as well as being digital (which is good) and HD Ready (erm, OK) and having Freeview (which is handy), also boast ‘NICAM Stereo’.
No. They. Don’t.
NICAM stands for Near Instantaneous Companding Audio Multiplex – as you well know – and was used to transmit stereo sound signals, embedded in an analogue TV signal.
You’ll have noticed that I said “was”- past tense. This is because, with the advent of the Digital Switchover, the analogue TV system is no more. It has ceased to be. In fact, it ran up the curtain and met the choir invisibule way back in October of 2012. And NICAM went with it. So, your lovely display is nearly 18 months out of date, I’m afraid.
What’s worse though – and I’ll admit to not being 100% sure on this, but I’m fairly certain – this particular display went up less than 12 months ago.
Also, as NICAM is an acronym, you should really have capitalised each letter, not just the first one.
Yours sincerely (and somewhat pedantically)